Fitness
Health is what fuels the engine. I've had money without it, and strip the money away and your health is what you're left with. So it's gym first, every day.
Richard Norris
Founder of Project 1%. Fitness, sales and real estate.
I teach ambitious men how to build the body, the income and the discipline of a top 1% man. I call the three together the triple threat.
$10M+In sales from the businesses I've built
$250,000A year in net cash flow from my real estate portfolio, at 25 years old
British ChampionUnder 23s powerlifting. 245 kg squat and 280 kg deadlift in competition. Third in the world, Antwerp, 2013
SkoolOne of the first seed investors, in the first round. Skool now has over 30 million users
$600,000Of my own money spent on mentors
The triple threat
Three skills. One life.
I've spent my whole adult life on three things, and I've found they belong together. The men I train next to in Dubai are the same. They lift, they sell and they own property.
Sales
If I can sell, I'll never go empty. I've sold somewhere between five and ten million dollars of high-ticket coaching and consulting, and almost every self-made fortune I know of started the same way.
Real Estate
The hardest part is keeping the money and then compounding it. I've made millions and I've lost millions. Real estate is where what I earn goes now, and I buy for cash flow, not capital growth.
Project 1% sits underneath all three. It's my personal operating system: who you are, how you think and how you lead yourself, before any of the tools.
See Project 1%Watch
The Project 1% system, in my own words
Programs
Where to start
Richard NorrisProject 1%A higher standard for men
Open now
Project 1%
The personal operating system for becoming a 1% man. 35 short video lessons, one a day.
See Project 1%Project 1%1%HealthBuild your body, energy and longevity
Coming soon
1% Health
Build your body, energy and longevity.
Project 1%1%FitnessBuild muscle, strength and performance
Coming soon
1% Fitness
Build muscle, strength and performance.
Project 1%1%SalesMaster persuasion, closing and client acquisition
Coming soon
1% Sales
Master persuasion, closing and client acquisition.
Project 1%1%Real EstateBuild cash flow, equity and long-term wealth
Coming soon
1% Real Estate
Build cash flow, equity and long-term wealth.
Inside the community
Why men join
I've known Richard for over two years now, and this man genuinely took me under his wing. He didn't just tell me what it means to be a wealthy, healthy and mentally strong man. He showed me firsthand through his actions, consistency and the way he carries himself every single day, both in business and in life.
Shane Mulgrew, Project 1% member
I'm here first and foremost to continue developing myself and become a top 1% performer in every area of my life.
Shane Mulgrew, Project 1% member
Faith and values
God first. Character before achievement. Purpose over ego.
I'm a Christian man. I pray every day and I read scripture at night. Faith is the first pillar of Project 1%, and living with chronic pain is what taught me how much I need it.
You don't have to believe what I believe. You do need conviction, and I've never found a better place to get it.
IntegrityKeep your word
HonestyTell the truth
LoyaltyProvide and protect
MonogamyI'm a traditional man
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